Why It Seems So Hard to Get Hired for Your
Why It Seems So Hard to Get Hired for Your Services!To answer this question lets first take a look at the difference between promoting products VS services. Products often have cool features that show results quickly. Talk about the benefits of a feature and how itll make your customers life easier and youll probably get a sale. Services on the other hand, are intangible. There are no buttons to push or before and after pictures to see. Services often get categorized as luxury items we can usually survive without. They are more challenging to sell because the results of a service can be difficult to quantify measure or prove. Many hard sell sales trainers shy away from working with service providers. It is easier to train someone to sell products with features you can see and results you can prove. After four years in the corporate world selling products (Electronic telephone systems), I transferred into yellow pages advertising. Many of the sales techniques we used to sell telephones wouldnt work at all in advertising! I quickly found out that I needed new sales techniques to promote the intangible results of advertising. Authors, Coaches, Consultants, etc. produce results that improve the https://andytnta959.theburnward.com/how-gadgets-make-history human side of life and business and Alternative Healers deal with subtle energies that may take longer to produce quantifiable results. To the average consumer, these are luxuries that, although desirable and beneficial, can be done without if money is tight. Most of my clients havent got a clue how to tell people about the benefits and results of their good services. They feel frustrated and wonder why clients are so hard to get. Many are good at explaining how they work and what tools they use. The problem is that most consumers couldnt care less about how you work. We care more about the benefits well experience after hiring you. We want to be clear on what results you can deliver in exchange for our hard-earned money. Whats in it for me? your customers are asking. It is time to stop feature-dumping! Features only imply that a process is beneficial, or a technique is going to help. As service providers we must be able to describe clear results to potential clients. 